08 December 2025

Big Bing

Everyone knows that Bing is mostly a failure and always in the shadow of Google. But today I learned that if Bing was a separate company, it would be worth about 400 billion dollars, which makes it the 25th most valuable company, more valuable than IBM and AMD and almost as valuable as Netflix. as of writing this ¹

And if we compare it by revenue, Bing’s revenue for 2025 is more than 12 billion, which makes it earn more than Shopify, eBay, Nintendo, and Airbnb.

I guess the search engine market is more valuable than I thought.

Calculated using Google’s revenue-per-user stats. Since Bing likely generates less per user, the real figure is probably slightly under $400B. ↩

04 December 2025